The Founding Circle
The first 30 members. Private accountability circle, monthly live session, Field Notes, challenge archive, and a locked founding rate.
Buy securelyCarry the standard.
VIA DURA gear is being developed in small runs. The Founding Circle opens first; physical products follow after samples pass the standard.
The Initiation Kit
Heavyweight VIA DURA tee, founder coin, and the first 30-day field card.
Waitlist opening soon
The Forge Roast
Premium whole-bean morning fuel for the early hours when the rest of the world sleeps.
Waitlist opening soon
The Field Bottle
A durable insulated bottle made to go where the work leads.
Waitlist opening soon